True North Capital

Investing in
Character.

We don't care about your buzzwords. We care about your grit. We back founders with a chip on their shoulder and the integrity to seal a deal with a handshake.

01 / PhilosophyThe Dale Doctrine

Old-school values.
New-world results.

Most VC firms operate on speculation and jargon. We operate on old-school values. We believe that if you can't explain your business simply, you don't understand it. Kindness isn't weakness -- it's a competitive advantage.

"We invest in the jockey, not just the horse. If we can't trust you with a handshake, we won't sign the contract."

-- Dale W. Wood, Founder
01

Handshake First

Contracts matter, but character matters more. We value honesty, loyalty, and direct communication above all else.

02

David over Goliath

We back the underdog. We look for industries where the little guy is getting squeezed and fund the disruptors fighting back.

03

Growth with Grit

We don't spray and pray. We make fewer bets, but we back them with obsessive loyalty and 'driven to a flaw' support.

02 / Warning LabelWho We Are Not
01

The Exit Chasers

If you care more about the exit valuation than the product quality, we aren't for you.

02

The Jargon Users

If you use big words to hide small ideas ("synergistic paradigms"), we aren't for you.

03

The Ego Driven

If you think you're the smartest person in every room and refuse to listen, we aren't for you.